5 mistakes marketers make when outsourcing web development

Posted by Mariana Morales on October 6, 2016 at 10:36 AM

In outsource web design, web development

Having a developer in house is convenient for project management reasons, however it’s not always financially viable for a marketing department or agency. On top of financial viability, not one developer has the capability to handle the breadth of development needs your team may have. Outsourcing web development has become a common activity for smart agencies and can often help a team to uplevel their service capabilities.

With any outsourcing project there are risks involved, and you don’t have time for your projects to go over deadline or end up improperly developed. To help keep your web development projects on tasks avoid the following mistakes when sourcing your outsourced web developer(s).

 

Compromise quality for price

When you first start to source your outsource projects, you’ll collect a variety of quotes with a variety of ranges. You may get a fixed price quote, you may get an hourly rate with a projected timeline. Whatever you receive, undoubtedly the price that will stand out will be the cheapest. You’ve probably heard this before, but do not compromise quality for price, get reviews, requests portfolios, lean towards developers who are experts/specialize in the type of development you need. There is no value, in under par work.

 

Always work with your favourite developer

Showing allegiance to one freelancer can have it’s ups, great working relationships and its downs, he/she is unfamiliar with this or that kind of build. Like I mentioned above, there are so many technicalities to development, for one person to be in expert in all, it just isn’t possible. If your favourite freelancer isn’t experienced in the type of build you need, you shouldn’t feel guilty about looking elsewhere and really they should advise you to do the same. Why pay for them to figure it out?

 

Not focusing on working relationships

There is something to having a great working relationship; open communication, project management and understanding of working styles. You need to be able to communicate with your developer, plain and simple, be really focused on your initial conversations and start with a small project to test out the waters. You won’t regret asking the right questions and focusing on fostering a good working relationship.

 

Expecting your developers to have the same project management style as you

Your web developer may not have the same style as you do. They may work off a ticketing system, they may have other projects on the go, they may not check-in everyday. You have to be okay with the fact that your developer doesn’t work at your pace or in the same style as you do. Be prepared to adapt.

 

Choosing one person when you could have a team

Why work with one expert when you could work with a team of experts. Aside from having a resource of developers, they will also have more time for you and the capability to handle more projects.

 

With anyone you hire you always do your due diligence, the same should be said with your outsourced web developers, weigh your options, think through thoroughly and consider how each developer can work best for you. 

Should I outsource web development?