Add these ecommerce best practices to your digital strategy

Posted by Mariana Morales on November 14, 2017

Web Design, Ecommerce

When you run an ecommerce business, first impressions are everything. If you don’t make a great impression, you won’t make the connection you need to turn them into long-term fans.

So how do you make that impression? In order to optimize conversions and increase sales, you need to make sure you implement the right strategies that will give your audience the best experience possible.

Follow these ecommerce best practices to nail down your strategy and make sure that you are getting the most out of your website.



Choose The Right Ecommerce Platform

Choosing an ecommerce platform that’s right for your business is essential to your strategy. You need to work with something that will provide you with the right assets for your business needs, but you should also ensure that you are going to be able to easily navigate the platform.



Make Your Value Propositions Clear

If someone lands on your website and doesn’t get a clear idea of who you are and why they should be interested, they are going to leave. Convince your audience why you stand out from the rest, and why your products are better than your competitor’s.



Use High Quality Images

When you are running an ecommerce business, images are everything. Images are the only way that a customer is going to see your product before they buy it. This is especially true if your business specializes in products such as clothing, furniture, and other items that people would choose based on their appearance.



Implement Simple Navigation for Optimal User Experience

Make it easy for your customers to find the products they’re looking for or interested in. The harder it is to find something, the more likely someone is going to change their mind about their purchase.

Additionally, you might want to consider narrowing down your product filters to specific categories to make it easier for people to find specific items. For example, if you are a clothing retailer, you could narrow down your pants category to filter by sweatpants, slacks, jeans, or even athletic pants.



Get Help From an Ecommerce Developer

Working with an experienced developer is a guaranteed way to make sure that you are always following ecommerce best practices. They’ll provide a strategic build that is tailored to your business to make your website stand out from the rest.

 

Learn more about ecommerce implementation and customization here.

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