Whoever claims that pictures are only for children’s books got it all wrong. It’s human nature to be inclined to being visual listeners, and that never changes (even if the kids’ menu at restaurants may always be better). Studies show that internet users always linger on images rather than reading text, resulting in a dramatic increase in the inclusion of images for all sorts of marketing purposes. In fact, people are 65% more inclined to remember information three days later, when it is paired with images (according to Social Media Examiner’s report). 55% B2B marketers now prioritise images as their marketing strategy.
There are numerous ways to increase the traffic and appeal to your website, once you learn how to add images to your HubSpot gallery. This could include removing or adding images to your blog templates, replacing old ones, or even changing those “minute” looking, but important settings like the sequence, timing and transition of images, if you want. These efforts could be combined with marketing campaigns in HubSpot that might not have focused on it much, previously. A good digital brochure and e-guides are also compulsory these days. Although the main objective is to always have a good landing page, images in articles also add value to them and shouldn’t be overlooked.
Here’s our complete, step-by-step video tutorial on how to add images to your HubSpot gallery to enhance it to its full potential: