Landing pages are an integral part of inbound marketing, they are the key piece of most marketers conversion driving campaigns. There is a science to building an effective landing page and as an digital marketer I am sure you know this well.
Whenever you approach a new website project of course you want to give the client what they want, but is what they want actually the best thing for them?
A strong team is the key ingredient to every successful digital agency, but finding that strong team is hard work. This is especially true when you work with outsourced help, like developers.
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If you're a marketer you've no doubt heard the term inbound before. It's a movement, a philosophy started by marketing leaders HubSpot. This philosophy focuses on educating rather than interrupting, it is about giving audiences what they need by creating content, often via your website that will help them. The goal than with an inbound website is to provide visitors with solutions to their unique problems.