A Digital Marketing Strategy for Dummies!

Posted by Mariana Morales on May 21, 2015 at 10:03 AM

In digital marketing strategy

Is important to say that an effective digital marketing strategy starts with knowing your customers. Most marketing wars (including yours) need to be fought for niche customers.  That's why planning your digital marketing strategy around specific customers is extremely important

Have clear goals

digital marketing strategy is essential to getting ahead of the competition. From social networks to smartphones to tablets, the digital tools available today make it possible for consumers to interact with you on a global scale. It's vital to learn how your customers interact and what they engage with online...regardless of business size.  

Companies without a digital strategy don't have clear goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And, if you don't have goals, you likely don't put the right resources int he right places to generate business opportunities for you.  So the first step is to have clear goals.

Know your customers' online presence

Secondly, if you don’t know the online behaviours of your customers well enough, your digital marketing strategy is not going to be effective.  You need to know where they congregate - the LinkedIn/Facebook groups, the blog posts they read and the forums they contribute to.  Then, you'll be able to present yourself in a meaningful way to them. 

You are wasting your resources without the right strategy The key is to begin by developing an understanding of your customers, identifying the goals you want to achieve and then partnering with the right in-house people or marketing agency resources to set that strategy in motion.  Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. For this process you need to choose your platform, and you have many choices.  Get started on Instragram, Facebook, do email marketing or twitter outreach! You don't have to be active on all of them! Just the ones where most of your customers hang out. 

You have to make a unique promotion in the site or platform you choose, Innovate a unique promotion that people will actually enjoy.  This can drive massive publicity for your company in today's digital world

 

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