Choosing Your Shopify Theme: How to Tell What's Right For You

Posted by Mariana Morales on January 9, 2018

Ecommerce, Shopify

Choosing your Shopify theme can be a tough decision, but it’s necessary.

In the world of ecommerce, your website is everything. That’s why it’s so important that you make the right choices, as this could seriously affect your business for the better or worse.

These tips for working with Shopify themes can help you take a step in the right direction for your website and branding, and help you make the right choice.

 

Pick Something That Matches Your Branding

You need to match your branding, not only for consistency but for recognition. Take a look at some of these awesome Shopify examples. In this list, the accessories shop chose to feature their favourite products, while the jewellery store chose to keep it simple and feminine. These decisions match their company image perfectly, and this is something you should always have in mind.

 

Decide on The Features You Need Most

Take a look at the layout and see how it features some of the services you need to be prominent on your site. Evaluate how they are displayed and choose a layout that best showcases those things. For example, if your blog is extremely popular and drives a lot of traffic to your products, you want to make sure it’s easy to find.

 

Use The Live Preview

When you find a theme you like, always explore it in the live preview. Click around and see what the flow is like, and get in the mind of your potential user. For example, does it feel natural to navigate to the shopping cart or checkout? Is it easy to find the items you want to feature? The easier it is to use on the front end, the better your customers’ experience will be, which is crucial for your bottom line.

 

Test The Back End

You’ll also want to make sure the back end is right for you- there’s no use choosing an amazing theme if you’re not going to be able to use it easily. Navigate around as much as you can to see what your experience is going to be like. The last thing you need is something that is going to make you frustrated every time you put a product on your site.

 

When in Doubt, Use Shopify Website Development Services

Customizing your Shopify theme is tricky when you aren’t very experienced in web design, so let the professionals take over. Shopify website development services can be a major advantage to you because they can build you a custom theme that’s functional, attractive, and user-friendly.

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