Do you know what a "landing page" is?

Posted by Mariana Morales on September 9, 2015 at 5:55 PM

In Blog, inbound marketing tools, landing page

The landing page is a great inbound marketing tool and is one of those buzzwords you’ll hear quite often.  If you do not know what it is then we’ve got you covered!

Basically, one could say that the "landing page" is the web destination through which users and visitors arrive after clicking on a promotional banner ad, advertisement, article, image or an email marketing campaign.

This page is also well-positioned in http://digitalmarketing.computan.com/3-steps-becoming-digital-marketing-expert search engines and is the gateway to the rest of your website or blog.

Among the advantages of having a landing page, we could highlight the following:

  • Visitor data collection: when visitors give you their data, you’ll be sure they’re interested in what you have to offer, and you’ll be able to contact them afterwards with services and offers.
  • Getting feedback: a landing page should have a tracking system. This way you can analyze in detail how much time was spent by the visitor scrolling, how many visits you had and other important information that will allow you to make decisions about your services.
  • Selling! Yes, of course, landing pages are great selling tools. They’re 100% optimized to help you sell more of your specific products or services, this of course has to be aligned with the overall marketing strategy your company is pursuing.

Do you think a landing page could be beneficial for your business? Then give us a call, and we'll help you!

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