To get started in building your WordPress website you must choose a WordPress theme. The WordPress theme that you do choose will determine the look, feel, functionality and security of your website. In other words, your theme will outline and guide the design of your site. In that sense, it is important for the success of your online presence that the theme you do choose is well thought out before applied.
There are a number of specific features to look for when choosing a WordPress theme that will make sure you site is in good hands with your chosen theme.
Support and updates
While you may be apt to search for a theme based solely on look and design it is incredibly important that you verify that, that theme offers customer service and regular auto upgrades. This is especially important if you are not an expert in WordPress. WordPress as a content management system routinely updates itself; you need a theme that can keep up with those updates or else you will have future functionality problems with your site.
Cleanly coded theme
SEO is what drives organic search and search engines like Google prioritize fast loading times afforded by cleanly coded themes. The theme you choose ideally would advertise a high performing theme that is SEO and user friendly.
If the theme you’re considering cannot translate across an array of devices then it is not a theme you want to use. This is for lead generation, SEO and overall branding reasons. Your website must be accessible and attractive whether it is viewed on a desktop or a smart phone.
The best way to know if the theme you are choosing is a good option, is to read reviews and analyze ratings. Reviews will give you an idea of the overall quality of the theme; what it is like to build a website around the theme and insight on updates, customization and coding.
All WordPress themes will come with customization options, Premium themes will offer your more. However, you must be careful with customization, if not coded correctly it can become clunky and difficult to manipulate without extensive coding knowledge. Look for themes that give you insight to their admin panel so you have an idea of the customization options or ensure that the theme supports page builder plugins that can help you build your website without code.
The above are all cautions for choosing a theme, but really the most important part of choosing a theme is to think about user-friendliness, simplicity and design. Your website should be easy to navigate and should be a digital reflection of your brand. If you need help choosing a WordPress theme or are overwhelmed by the options, connect with one of our WordPress development experts. At Computan we specialize in custom web development for WordPress and many other platforms.