How Magento Benefits Businesses

Posted by Sajeel Qureshi on August 22, 2018

Magento, Ecommerce

Magento is one of the world’s most popular ecommerce platforms, and for good reason. If you plan on growing your business moving forward, Magento offers the features to make it easy to do so. Magento is a truly scalable platform, which means it is able to support any sized site as efficiently as possible. You might be wondering, how exactly will Magento grow my business?


An International Platform

Magento supports most languages, currencies and tax calculations. If your company is looking to reach a more global audience, Magento can adapt to most all countries. Since the platform is so easily customizable, the process of making your products available internationally does not mean that you have to start from scratch. You can simply use Magento’s features to customize your ecommerce site for a larger audience.


Easily Customizable

Magento works to serve your specific needs. If that means that you need to change some features on your site, it’s pretty easy to do so. Magento also supports a variety of plug-ins. It provides its users with plenty of templates to make building their website that much easier. However, it also allows you to input your own code into your site if that’s the method of building that you prefer. Magento was made with the user experience in mind.


Search Engine Optimization Opportunities

Magento makes it easy for you to implement SEO best practices. You can simply create your own meta descriptions, alt text for images and keywords for your posts. Being found in search engines is an important step in growing your business. Thankfully, Magento provides its users with an auto-generated Google sitemap functionality.

 

Analytic Tools and Data Reports

No longer do you have to create lengthy reports and analyze data by hand, you can use Magento ecommerce solutions. The platform will create a detailed report for you as it is integrated with Google Analytics. You will be able to track things such as abandoned shopping carts and customers’ purchase histories. Ultimately, this will help you optimize your site specific to each customer.


Prepare for the Future

The internet is ever-changing. A good website needs to be frequently updated to stay ahead. Magento’s scalable features make it simple to keep your website up-to-date. In many cases, you won’t need to start over on a Magento site. The platform makes it easy to change things in order to meet your customer’s growing needs.

 

Manage Multiple Sites from a Single Platform

Not every ecommerce company is a one website business. Often, large companies will have to manage multiple websites, each targeting a different audience. You can manage all of your websites from one platform using Magento. This feature is tailored to both large ecommerce companies and smaller ones with the potential to grow.


Use it with HubSpot

Lastly, Magento and HubSpot can work together to create an optimal user experience. Magento is a leader in ecommerce and HubSpot has all of your marketing software needs in one place. Integrating these two platforms is one of the best ways to have a high performing ecommerce site with the best marketing opportunities. It’s easy to integrate and you don’t need to write any code to get them to communicate with one another.


Find a Magento Website Services Provider

Magento is an extremely user-friendly platform, but for a business to grow you may want to get things started by using a developer. You can make sure you have someone familiar with the platform on your team to get your ecommerce site off the ground. If you’re interested in growing your ecommerce site using a developer, ask us for a quote.

HubSpot Support from a HubSpot developer