Video marketing in 2018 is on the rise, with 81% of businesses now using video as a marketing tool. And even if you're not currently using video, you might well be considering it as 65% of those that currently don't use video planning to use it over the course of the year.
If you are considering video then there is no shortage of platforms to choose from, with YouTube and Vimeo being joined in the marketplace by Wistia, which will allow easy link building capabilities straight from the video, making it ideal for B2B marketers.
Once you have filmed and uploaded your video then you'll need to ensure that you're getting all the benefits associated with it and for SEO, traffic and lead generation purposes, there are a lot of advantages to embedding your video on your website and blog rather than pointing people directly to the video platform page.
If you have a website website or blog, it can be a little tricky do get videos to display on the page in the way that you want. If you're struggling to get your video to work in the way that you want, take a look at our video and we'll walk you through how to correctly place and align your video on your Hubspot web page.