If you’re ready to take your brick and mortar business online, or you’re looking for a new platform to move your site over to, you will probably come across Magento as an option.
Magento is a great platform for ecommerce businesses that want to make sure their website is safe, secure, and running efficiently. With a variety of options and features, however, you will want to make sure that you are choosing the right things for your business.
These tips for working with Magento will help provide the information you need to get the most out of your experience with this ecommerce platform.
Always Stay on Top of Trends and Changes
You should never build your website and then leave it. It’s important to always look for new opportunities and tweaks you can be making along the way so that your site is always up to date. Keep it regularly maintained and check for software updates that could help boost your site performance.
Optimize Your SEO Tools
Magento provides many built-in SEO tools and options that will help you boost your website’s online presence and your marketing efforts. You should be using all of these options as much as you can. Make sure all of your product images are fully optimized, with descriptive file names and descriptions, and proper alt attributes. Fill out all of your metadata, including page titles and descriptions.
Use Third-Party Extensions
There are so many third-party extensions and plugins you can use to further your experience using the platform, from personalization to additional capabilities. Some third-party extensions you should pay attention to include Nosto, which provides personalized recommendations to your users, OneStepCheckout for a seamless purchasing experience, and Klevu, which provides a more user-friendly search function.
Choose Your Theme Wisely
There are many available customization options that allow you to take a theme and make changes that are more suited toward your wants and needs. If you can’t find a theme that works for you, try hiring a developer to build a custom Magento theme.
Integrate Magento and HubSpot
Magento and Hubspot can integrate extremely well, allowing you to maximize your marketing efforts and your website’s success easily and effectively. HubSpot provides a variety of options to help you keep track of your customers and contacts, send automated emails to keep them up to date, and add more personalization to your communication. These are just a few of the many features you will be able to enjoy after you integrate.
Use Magento Website Development Services
Magento website development services will help to make sure that you are including all of the right elements in your site build, and will be there as your support team in case you need more help. You don’t need to try to figure out the coding or the technical elements because you will have a developer at your fingertips to do it for you.