If you’re using HubSpot, you’ve no doubt heard about inbound marketing.
Inbound marketing is all about delivering the right content, to the right audience, at the right time. And how do you achieve that? With your website.
Your website is the ultimate inbound marketing tool that will help you build your business to the company you’ve always dreamed it could be. It’s an integral component of every step in the buyer’s journey, from start to finish and well beyond.
Here is how to make an inbound website that stands out from the competition and drives your audience through the right steps down the funnel.
Define Your Audience
If you don’t have marketing buyer personas created, you won’t be able to target your content properly and send your message to the right people. This should always be your first step before you do anything else. Additionally, you should also figure out what stage of the buyer’s journey your persona is in, as this is crucial to know in order to send them the right message with the right timing.
Create a Conversation
Don’t just start telling your audience why they should choose you and why you’re the best at what you do. The best way to make an inbound website initiate a conversation with your audience is to offer a variety of different content. For example, provide premium content pieces for download, which will also help you generate qualified leads.
Establish Your Expertise
Whether it’s your web pages, social media posting, or your blog content, always make sure your audience establishes you as a thought leader in your industry. You need to be able to convey your authority in the content you produce, as this is what is going to build trust among your audience and get them to convert eventually.
Make it Responsive
Build a responsive website to account for those users who are browsing your site from their tablets and phones. A recent study actually determined that tablet users spend more money than PC users, so make sure you provide them with an experience tailored to their device.
Use a HubSpot Developer if You Can
HubSpot development teams and companies are experts in HubSpot’s signature marketing philosophy, so they know exactly how to make an inbound website. You’ll be working with an expert who knows the system well enough to make sure you can naturally direct your own audience down that path and toward higher profit.