We can’t stress enough about the importance of a proper HubSpot website. It will make your campaigns more effective, help increase your conversions, and make your life a whole lot easier.
However, the question you may be wondering now is, how do you make your HubSpot website soar?
To achieve your business goals, take advantage of the features and benefits the platform provides to you. Here are some of the most important elements to consider.
HubSpot Website Integration
One of the major benefits that you should be taking advantage of is the HubSpot website integration function, which allows you to integrate HubSpot with other platforms or software you are using. For example, HubSpot can easily integrate with another website platform you could be using, such as Shopify or WordPress. It can also integrate with business software to help keep better track of your contacts and sales.
Optimize Your Landing Pages
HubSpot Landing Pages are extremely easy to use and customize, providing you with ample opportunity to include everything you need to optimize your pages for increased conversions. If these pages are not properly optimized, you could be losing out on a significant amount of traffic. You can choose from a variety of templates and layouts to find the one that works for your specific goals, or get a HubSpot COS developer to build one for you.
Use HubSpot Global Groups
Global Groups is a feature in HubSpot that helps you to increase brand consistency across your website. It consists of a group of modules locked together that appear on every page of your website, such as the header and footer. In addition to increasing brand consistency, HubSpot Global Groups will also make it easy for you to easily build templates without the need to know HubSpot’s COS language.
Make Your WorkFlows do More
Workflows are designed to provide marketing automation that helps you keep your contacts organized and integrated within a pipeline. When used efficiently, workflows can save you a significant amount of time and effort while nurturing leads and keeping your funnels going in the right direction. You will want to make sure all of the workflows you need are set up and fully functioning in order to enjoy the convenience of HubSpot.
Always Measure, Track, and Tweak
HubSpot comes with a very convenient built-in analytics and reporting system that provides you with the data you need to determine what is working and what is not. Use this data to constantly find new areas to improve, upgrade, and make tweaks that will keep your website up to date.
Hire a HubSpot COS Developer
Sometimes there are certain custom features and add-ons that you may have never even considered, and a HubSpot COS developer will be able to make those for you. Additionally, a developer can save you a significant amount of time when it comes to trying to figure out how to build and implement templates or pages. If you need HubSpot support consider talking to a professional team to get the job done.