You may have an effective, full-functioning website for your business. However, every website needs improvement. Through data collected by Google Analytics or HubSpot, you may notice some areas that can be optimized to reach full potential. A website is always a work in progress. Therefore, keeping an eye on the collected data can help you come up with some effective website improvement ideas.
In order to get qualified traffic to your website, you have to implement SEO best practices and create the best user experience. If you’re wondering how to improve your website’s performance, here are a few website improvement tips to keep in mind.
Add Clear Calls-To-Action
A call-to-action (CTA) tells the user exactly what you want them to do. Don’t let them reach a dead end on your website. Add a CTA to your services page that leads to a contact form or an eBook download. Effective CTAs can be a great addition to improve your website’s sales performance.
A CTA should use language that tells the user exactly what they’re doing by clicking. Make your CTA into a button that stands out on the webpage. Use a colour that will draw the user’s attention. If your CTA leads to a contact form and the user fills out the form, have a unique thank you page that allows the user to continue navigating on your website.
Make Sure your Website is Mobile-Friendly
Nowadays, people constantly have a mobile device on them. More people are accessing the internet by means of mobile devices with high expectations for mobile performance. Not only will a mobile-friendly site attract mobile users, it will also improve your rank in Google searches. If you’re having a difficult time creating a good mobile website, a web developer can help.
Improve your Page Speed
If your website is taking a long time to load or perform, a user is likely to bounce. In order to get the best results you may need the help of a web developer. Something that you can do to improve the speed of your website is bulk-resize your images. Large images slow down the speed of your website. Images are important for your website’s design. However, large images are often unnecessary. You can test your page speed with Google’s free PageSpeed tool.
Stop Trying to Keep Everything Above the Fold
Whitespace is an essential part of your website’s design. It allows users to focus on what’s important. Users don’t want to be overwhelmed with information and scrolling is a natural part of navigating the web. The most important information should go above the fold to introduce your company right away, but keep this information clear and concise. Whitespace around the content above the fold allows users to internalize what that content actually means. You should be able to take a few steps back from your computer and still be able to understand what your company does.
Use Headings and Bullets to Improve Readability
If a page is under performing, this may have to do with its readability. Looking at a webpage that isn’t broken up by subheadings can be overwhelming. You want users to easily read your webpage. Some users like to take in a lot of content at once and others enjoy a brief overview. Please both by using headings and bullet point lists so they can better understand the webpage.
Web developers know exactly how to improve a website's performance. If you are still looking to improve your website you can check out our blog or request a free website assessment.