Improving Your Ecommerce Website Optimization

Posted by Sajeel Qureshi on March 27, 2018

Website Development, Ecommerce

When it comes to ecommerce website optimization, it’s important to make sure you are always staying on top of the game.

A website that is always keeping up with current changes and always improving itself provides the best user experience for visitors and customers.

Whether it’s implementing custom ecommerce development to make your site truly stand out, or simply making sure that all features are running effectively, be sure not to overlook these small details that make a difference for your site.


Choose the Right Platform

Make sure you’ve chosen the right ecommerce platform that provides all of the elements you will need for your business. There are a variety of ecommerce solutions out there, so it’s important to make sure that you find the one that will do the most for you.


Mobile Responsiveness

We can’t stress enough how important it is that you have a mobile friendly website, especially for an ecommerce store. Over 50% of web traffic now comes from mobile, and if you are not designing your site with those users in mind, you could be losing out on half of your potential traffic and revenue. Many mobile platforms are making it easier for users to point and click to purchase items from their phone, and you want to make sure you are consistently looking for new ways to make purchasing easier for your customers.  


Website Security

For ecommerce, security is everything. Your customers are making only payments through your site, and they are trusting you to collect and store their information safely and securely. If your website were to suffer a breach, your customers would lose their trust in you, causing you to lose a significant amount of business.

A secure website makes a big difference for your search rankings, too. Google trusts websites that are secure, and gives preference to websites that have an SSL certificate.


SEO Basics

Search engine optimization (SEO) is one of the most important ways to optimize your website in terms of traffic and search rank. Simply put, if your site is not set up for SEO, your site will suffer. Make sure all of the on-page elements are filled out, including your image tags, title tags, headings, meta descriptions, and page titles.


Performance and Functionality

Another important factor is making sure that your website functions the way you need it to, and that your site performance is up to par. This includes making sure your site isn’t bogged down by large image file sizes or other elements that take a long time to load.

 

Working with a certified web developer will help provide you with the ecommerce support you need to make sure that everything on your site is running efficiently, guiding your users along a smooth journey.

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