If you are thinking about redesigning your website and are sourcing the best platforms, you may have started to consider the HubSpot COS website platform. If you are already familiar with HubSpot's marketing tools you already know the influence it has on your marketing success. Perhaps you are more familiar with WordPress, Joomla or Drupal and are nervous about the ins and outs of a new platform. Below you'll find an overview of some of the features you seek to gain if you decide redesigning your website on the HubSpot COS platform is right your business or your clients business.
We recently wrote about the why it is important to put responsive web design first in all website redesign projects. More than 60% of users browse the web using their various mobile devices because of this and the rules established within Google's algorithm, responsive design is non-negotiable. With that in mind, the HubSpot website platform offers a builder that automatically optimizes content and websites for all mobile devices. Should be a total no-brainer across all platforms but, is not which makes it one of HubSpot's shining features.
Smart content is a tool that sets HubSpot as a website platform apart from a marketing perspective. Using the intelligence compiled from your marketing efforts and the information you have about your buyer personas, you can program specific content to appear accordingly on all web pages. Take advantage of the opportunity Smart Content affords you to effectively sell to each target buyer.
An essential element to the success of your website, SEO is made a whole lot easier with HubSpot. Suggestions are available for each page built for your site to ensure that you don't miss any opportunities to rank for the keywords you need to. It is one of the easiest platform's we have seen for the transparency and reassurance that your SEO efforts are applied to work.
HubSpot comes with a built-in drag and drop template builder that allows you to easily choose modules and manipulate layout. With the modules you can customize any styles that you need to without the application of HTML or CSS. Coding will allow you to more design freedom on the platform and a HubSpot developer can help you achieve the custom results you need.
Custom Modules + Global Modules
If HubSpot's drag and drop modules don't produce the results you need to meet the design of your website, then you have the ability to have custom modules developed. These custom modules will be stylized by the developer and your content can easily be applied from the front-end just like all other drag and drop modules.
HubSpot may feel unknown to you, but it's one of the best platform options available today. Don't settle for anything less than a expertly developed HubSpot website. Though the drag and drop builder makes things easy it's custom coded modules that will allow your new website to function at a next level quality. Learn more about how to have your companies most important online asset professionally developed on the HubSpot platform here.