The Importance of a Mobile Friendly Website

In 2018, a mobile friendly website is an absolute must.

No matter what industry you are working in, or what you are selling, you should always be thinking about the responsiveness of your website.

The mobile stats are hard to argue: 60% of online traffic now comes from mobile, and 57% of users have stated that they wouldn’t recommend businesses to others if they don’t include mobile responsive website designs.

Now is more important than ever to make sure your website is fully optimized, for every user that is going to view your site. Here are some of the most important reasons a responsive website will drive more conversions and online traffic.

 

A Better User Experience

Responsive website designs are important first and foremost because you want your mobile users to enjoy a nice experience on your site. The better your user experience is, the easier it will be for you to convert your customers into long-term fans of your brand.

Additionally, a great user experience is important for gaining those conversions in the first place. If the user has a hard time figuring out how to place an order or sign up for your product, they are likely going to give up and go somewhere else.

 

Improving Your Marketing Strategy

If your website isn’t optimized for screens of all sizes, you are missing out on many opportunities for your website.

Firstly, your website’s SEO rankings will likely suffer because Google’s latest algorithm favours mobile friendly websites. That means that if your website isn’t functional on a tablet or smartphone, your ranking will suffer.

Secondly, you get to enjoy twice as many advertising opportunities when you produce ads for mobile. This means you have another place to locate your ads, with a wider audience of people who are going to see those ads.

 

Professional Mobile Site Optimization

Choose a web development team that will put responsive website designs at the forefront of their service for you. An experienced company will already understand the importance of mobile and know exactly what to do to make sure your website is as optimized as possible. If you're looking for completely customized, branded mobile web design, talk to the right team today. 

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