There are so many website platforms available to marketers, designers and business and all of those platforms come with their own share of advantages and disadvantages. If you're running your marketing campaigns through HubSpot's platform you may be considering moving your website onto the CMS during your next redesign.
As established marketers, you or your in-house team maybe be well-versed in other platforms like WordPress, but HubSpot is a little different. Though HubSpot offers an easy-to-use, drag and drop template builder and a template marketplace, there still remain tweaks and customizations that only a HubSpot COS certified developer can tackle properly.
Development time wasted
As a marketing agency aligned with HubSpot you undoubtedly pride yourselves on building growth driven, inbound websites for your clients. In order to do so, you start your website redesign projects planning out your inbound strategy and working with your web designer to come up with a design that meets inbound marketing guidelines, yet is compelling design wise in every way. You then have your web masters, developers, coders who take that design and strategy and turn it into reality.
That's a lot of work and hiring a coder or developer unfamiliar with HubSpot will result in a longer development timeline as they attempt to navigate the platform. That also means the developer may build a bootstrapped version of the website you planned so carefully.
Back-end user experience
You'd be surprised how a focus on back end user experience can make your job that much easier. Organizing in HubSpot and creating cohesion in the back end templates and modules will help you as a marketer navigate templates and marketing project more quickly. You need to have a website designed that offers heirachial templates and global modules that can be re-used across all of your pages and templates. Development items like custom and global modules, will allow your website to function better, but in order for you to get these developed properly you need a team who can make that happen.
Where to find an experienced HubSpot developer
The bottom line is that a HubSpot website should be built by an experienced HubSpot developer. With platforms like WordPress there are thousands of custom plugins you can apply to help create easy functionality for your website without the need of custom coding. HubSpot's reach into free cutomization isn't as far yet, but a HubSpot developer can help you achieve the customizations that your clients website will need. Check out HubSpot's development partner list or get in touch with a member of the Computan team here and take advantage of our free quote offer.