The Pros and Cons of Custom vs. Template Website Design

When it’s time to have a new website set up, you may be weighing the pros and cons of custom vs template website designs when setting up your online business.

While both options have their perks, they both have their downfalls as well, and you need to be able to make a conscious decision about which option will be the best suited for your business. Take the time to consider both options fully before you make your decision, as your website is extremely important, so no small detail should be overlooked.

 

The Pros of Template Websites

Perhaps the biggest benefit of using a website template is the fact that you are easily able to update the content without the requirement of advanced website coding skills. Customizing your HubSpot templates is not a hard task, and with the implementation of HubSpot Global Groups, it’s easier than ever to maintain your brand consistency across the website. This is also the quickest option if your goal is to get your website up and running as soon as you can.

 

The Pros of Customization

One of the best ways to improve website design is to have your own custom site built for you by an experienced web developer. This team will build you a beautiful website that is truly unique from anyone else, and it will be based entirely around your specific and individual business needs and goals. As a bonus, your website development team will provide ongoing support should you need it in after you launch your website.

 

Cons of Website Templates

The most common complaint about using website templates is that others can use those templates, with the potential that your competitors are also using similar designs. Additionally, not every template is fully optimized to allow for SEO opportunities, so you will need to be careful about checking for this availability.

 

Cons of Custom Website Builds

A custom website build costs more up front. Time is also another factor- a custom website will take longer to build, so if you are in a hurry to get your online presence up and running this option won’t be realistic for your timeline.

 

Which Option Wins?

The decision is entirely up to you and your own situation, so there is no clear winner. However, when you work with a web development team, you will be able to have a world of support at your fingertips.

An experienced HubSpot web developer will be able to build your website exactly the way you want it, with no limitations or template restrictions. They can create your own templates that allow you to keep a unique image for your brand across the board, giving you that awesome user experience that will help you drive more conversions and traffic.

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