Video marketing in 2018 is on the rise, with 81% of businesses now using video as a marketing tool. And even if you're not currently using video, you might well be considering it as 65% of those that currently don't use video planning to use it over the course of the year.
If you are considering video then there is no shortage of platforms to choose from, with YouTube and Vimeo being joined in the marketplace by Wistia, which will allow easy link building capabilities straight from the video, making it ideal for B2B marketers.
Once you have filmed and uploaded your video then you'll need to ensure that you're getting all the benefits associated with it and for SEO, traffic and lead generation purposes, there are a lot of advantages to embedding your video on your website and blog rather than pointing people directly to the video platform page.
If you have a website website or blog, it can be a little tricky do get videos to display on the page in the way that you want. If you're struggling to get your video to work in the way that you want, take a look at our video and we'll walk you through how to correctly place and align your video on your Hubspot web page.
One of our favourite elements of HubSpot is the email marketing automation system that the platform provides for businesses. Email marketing is an important element that should not be overlooked, and creating custom templates gives you that bigger edge over the competition.
Using a HubSpot email template can help make it easier for you to send out emails and keep up with workflows. When you start organizing your templates and actively using them, you will notice a major difference and will wonder why you never did this before.
If you know anything about us, you’ll know that we love HubSpot. In our perfect world, everyone would be using HubSpot for their business because it makes so much sense and has so many amazing benefits.
Don’t believe us? You don’t have to. But we’re here to tell you why we’re on the bandwagon- and we’re there to stay.
Here are some of the benefits of HubSpot you will be able to enjoy when you use the platform for your all of your marketing and website needs.
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Ecommerce and marketing go hand-in-hand. HubSpot and its ecommerce integration tools are great ecommerce solutions for your growing business. If you are implementing ecommerce best practices, you are communicating the data from your ecommerce website with your marketing software. Thankfully, HubSpot can be integrated with ecommerce platforms that include Magento, Shopify, Big Commerce and Core Commerce. HubSpot’s inbound methodology can be directly applied to ecommerce and will help you measure your marketing efforts. If you’re ready to take the next step, here is some guidance on how to use HubSpot for ecommerce.
When you think about HubSpot you may be thinking about it’s advanced marketing software. However, HubSpot is a good website platform as well. It’s built-in features help with things such as SEO and landing page development. The best part about using HubSpot as a website platform is that it is easy to integrate advanced marketing strategies.
Last year, HubSpot announced that it was partnering with Shopify. This was an exciting announcement, as the integration of Shopify and HubSpot means that your ecommerce data can now be seamlessly connected with your marketing software.
Shopify and HubSpot were made to work together, and now they are finally ready to join forces for the ultimate powerhouse of inbound marketing. When a leading CRM, sales, and marketing platform connects with one of the world’s leading ecommerce platforms, you know you can expect some big results.
HubSpot landing pages are an essential part of your inbound marketing strategy because they are your number one tool for capturing leads.