The design of your website matters more than you think. Most often it’s the first look your potential client base will get of your company. It’s your first impression, and you need it to not only look good, but be a good representation of your company.
One of the biggest mistakes you can make as a company is having a website that looks like every other company’s. No one wants an unexciting website that gets lost in the sea of generic business websites. On the other hand, no one wants a website that is so complicated it stands out because it’s hard to navigate.
A well designed website will be memorable and will allow you to stand out from your competitors. You want something eye catching that will give a great first impression and you want something that is easy enough to use that people won’t have a problem getting the information they need.
Many designers choose to create that stand out website in PSD form to be handed off for development. If you're building your website in HubSpot, you can use the template builder and splice in your custom PSD files to truly make your website stand out. Yes, as the designer or marketer, you are capable of building a website on the HubSpot COS.
Our team put together this video tutorial to showcase how to slice your PSD files and take those files and insert them into Hubspot. In this example we build an email template on the HubSpot COS, but the technique that we used can be used universally on the template builder.
How to slice PSDs into HubSpot