What a website needs to be successful

Posted by Mariana Morales on December 27, 2016 at 10:00 AM

In Website Development, Web Design

 Successful websites aren't hard to come by.

A well designed, well-built and well optimized website can be the key to driving more leads online. To achieve this kind of website, website redesign projects needs to extend in strategy far beyond stunning design and cool features.

Instead of focusing on just aesthetics, focus on optimizing the user experience and the actual usability of your businesses new home. Below we'll discuss three elements that answer the question, what a website needs to be successful.

 

Needs to be built for your customers

Always design for your customer, not for yourself. What does your customer need? What information will solve their problems? What design elements may confuse customers? User experience should be one of the number one strategies you apply to your websites design. User experience considers navigation, hierarchy, simplicity (this extends to fonts, colours and images) and conventionality. Make moving around your website and accessing necessary information EASILY your primary goal.

Building a site for your customers also considers the content you write. From a marketing strategy perspective you should establish buyer personas and write content with these customers in mind. Coming back to hierarchy, make sure your website elements and content is organized to allow visitors to move naturally through information of importance.

 

Needs to be Responsive

Your new website should be built on responsive web design principles, it needs to be a mobile optimized website. Customers access websites from all types of devices and so your website needs to accessible across all devices. This website should provide just as great of an experience on an iPhone as it does on a wide-screen desktop.

 

Needs to be SEO optimized

Driving online success starts with a great base and then you apply proven strategies to that base to blow things out of the park. The best way to do so, is to ensure that your new website is optimized to rank for search engines. Consider that 93% of online experiences start with a search engine search; the closer your website aligns itself to how people are searching the closer you are to more organic leads.

 

If you are embarking on a website redesign, you know that your website isn't performing to it's full potential. This time around, make sure that you do your business justice and give it an online home where it can thrive. If your not sure how to start redesigning a new website, take advantage of this website assessment offer. We will be able to point you in the right direction.

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