Digital advertising works for businesses, it's why the biggest brands in the world are increasing their digital advertising budget and decreasing their other budgets.
Digital advertising platforms like Google have made it possible for brands to find, target and appeal to their target consumers and it's this capability that is driving better ROI.
With the addition of ads to almost every digital medium it's a crowded and competitive game that brands have to play. The most successful digital ad campaigns are those based in targeting, experimentation, content, imaging and knowledge.
Smart budget allocation
If you have a small budget, it's smarter to spend your marketing dollars on performance driven campaigns rather than brand building ones. If you have a larger budget, then a two-fold campaign will drive results while strengthening your brand.
The more results that you can drive from a minimal budget the better obviously. It is knowing what kind of ad to run and what spend to apply to that ad to ensure you get the best reach that will determine your success in running a campaign that drives results on a budget.
Targeting is the single most important aspect of your digital ad campaigns. A successful ad is one directed to those who would buy your product or service. If a brand takes the time to create buyer personas and then drills their targeting down to match that buyer they will have more success.
Content will make or break the success of your ad. You need to connect with viewers and be very clear with your offer through a combination of text and visual. Ads that speak to the target buyer and inspire action are ones that are successful.
Your results and what those results tell you will help you continue to improve your digital ad spends. Many digital marketers use measurement tools to collect strong data that can influence content marketing decisions. Every result can tell you something about what your market demands and what it takes for a click or engagement.
You don't need to make guesses in order to run a successful and effective digital ad campaign. There is help available. Many PPC Management Companies are a Google Certified partner agency and employ social media marketing specialists who drive results everyday for clients. In addition, if you are not sure where to advertise or which type of ad will drive the best results you should read this article here.