Yes, we know digital marketing has become difficult for most businesses. The reality is that it's not harder than any other type of marketing, but the issue is businesses don’t realize the expertise and skills needed to do it correctly.
Let’s start by saying that digital marketing is a changing environment. It's not the same as traditional marketing because Google, Facebook, Twitter, and the rest of the crew change rules daily – or at least for us digital marketers, it seems that way. Therefore, what you know today could be irrelevant tomorrow. You have to be in a constant update if you want to keep up with the latest trends… and hey, who on earth has the time to spend 4 hours of their day searching for new algorithm changes? I’ll tell you who: digital marketers!
This is the important thing that often gets overlooked by businesses. You won’t ask someone from your team with no design knowledge to create your new billboard or radio ad, correct? Well, it's the same with digital marketing! You can’t just assume your team knows how to handle it. Professionals in this area spend a lot of time and effort learning how to manage a campaign correctly. There is more to it than just posting three times a day on Facebook.
So don’t blame the digital marketing world anymore! It’s up to you to find the correct person or team to manage your strategies and help you succeed! The good news? At Computan, we’re experts in these aspects, so give us a call and let’s talk!
