Why your client needs a mobile friendly website

Posted by Mariana Morales on May 18, 2016 at 9:40 AM

In website redesign

By this time next year there will be over 150 million mobile websites on the internet, as companies continue to adapt to the trending ways in which consumers use the internet. There are now more than 3 billion mobile phones used worldwide and people are consistently consuming more and more websites from their mobile devices and less from their PCs.  

Having a mobile first web design strategy is necessary today, as search engines use search ranking algorithms that give favourable rankings to mobile-friendly websites. Even if your website can be found organically, if your website is not responsive you will see 57% of mobile users abandon it.  Designing responsive websites needs to be a priority for your website redesign strategy.

Here are some reasons why you should make sure your business has an effective mobile website design so that you can attract customers on all platforms.


Mobile browsing is the new PC

Smartphone users are now engaging with mobile websites and apps even when on their PC’s  and as they become more affordable, demand for mobile continues to rise. A report from The Guardian UK states that around 34% of adults use their smartphones within 5 minutes of waking up, and this figure rises to 49% when you consider people aged 18-24.

With many statistics proving the increase in the levels of mobile browsing among consumers, it only makes sense to switch tactics to adjust to these trends. On the business side, when businesses launch a mobile friendly e-commerce site, they are experiencing huge improvements in conversion rates and sales.


Build your brand with mobile web design

There’s a good chance people are going to find your website through their mobile devices and return to it at a later time on their desktop, so why wait to give them the best possible experience. Giving your customers a mobile experience that is optimized for functionality and consistency can help you to build trust and increase your brand reputation. Websites with responsive designs can ensure that your customers stay committed to your brand rather than look elsewhere for an answer.


SEO

Businesses with mobile-friendly and standard websites enjoy the advantage of ranking higher in search engines compared to their competition. Although most of your competition has probably already jumped on the mobile friendly bandwagon, you can meet requirements set by search engines such as Google to ensure your mobile website is maximized. To find out if your website meets the requirements, Google has created a Mobile-Friendliness tool that will give you a ‘yes’ or ‘no’ answer regularly. Although your test results are binary and won’t be given in a form of a percentage (i.e. 60% mobile-friendliness), there are many other methods you can use to improve your SEO both on mobile and standard devices.



Learn more about the importance of mobile optimization and how to build out a solid mobile website in our newest ebook. The guide to optimizing your website redesign ebook will walk you through the steps of success for developing a website and zeroes in on the importance of mobile first web design.

Elements of a website redesign