The cost of a HubSpot site varies. The cost of building a HubSpot website can hit $1,000, $5,000, $10,000, 30,000 and even the $60,000 mark when it’s all said and done. So, what is the right amount to pay for a HubSpot website?
To build a website in HubSpot requires a subscription to HubSpot. The HubSpot Marketing Pro Platform with the website CMS add-on runs at around 800-$1100/month. On top of that investment, you might need the help of a marketing agency to help use the site to generate leads.
Even if you choose another website platform outside of HubSpot you’ll have hosting, security, and upkeep costs to bear. These are mandatory costs you cannot avoid. However, HubSpot’s website platform is more expensive than open-source content management systems (CMS’) like WordPress, Squarespace, Drupal or the others.
So why pay extra to get a site developed in HubSpot?
Simple, it’s not just a website platform. For a fixed monthly fee, you get a website builder, CRM, marketing automation, email marketing suite and lots of other features that are easy for marketers to use.
Factors that affect the cost of building a HubSpot Website
The following factors play an important role that impact the cost of a HubSpot website in the designing phase.
- Number of Elements - When the developers get your design files, they analyze it for different sections. How many sliders? What’s the behavior of the header and footer? How complicated is the navigation? Does it have multiple styles for different types of menus? the more bells & whistles on the train the more it costs it build!
- # of modules – Each part of a HubSpot template can be developed as custom modules. These modules can be dragged and dropped onto any template anywhere. Let’s say you like the testimonial slider on your home page. You can take that same slider, put it on a case study page, and easily put in relevant case studies in that slider that is totally different than the testimonial slider on the home page. That’s great! The drawback is the more modules you need the more time it takes for a developer to code them and then of course more costs to you.
- Responsive Design: What you need to decide is if you need separate design for mobile or tablet designs? Or, if you’ll just take what’s on your desktop and scale down to mobile/tablet. There is no right answer to that question. The more different layouts and templates you want someone to code the more it will cost you.
- Search Engine Optimization (SEO): A user-friendly website is simply not enough unless it also becomes Google-friendly too. And, to make it Google-friendly, the HubSpot web designer must adhere to the SEO on-page guidelines and change the design accordingly.
- Customization: Customization ensures that the website speaks for the brand and creates its USP on the digital platform.
- Navigation: It is a part of the website’s user-friendliness. Easy navigation allows the users to go from one part of the website to another seamlessly to access the information they want. Difficult navigation doesn’t retain a user for long on the website, hence its importance.
HubSpot Template Marketplace
HubSpot has a marketplace of templates and modules that you can purchase and use. However, not all templates are coded the same way. Some might be easy for you to manage and manipulate on your own and others aren’t. Being a development shop, we always suggest clients in a time and budget crunch to pick-up a template from the Marketplace.
Custom HubSpot Templates
Most marketers like to have a design that makes sense for their business. For those types, the custom template route is the way to go. You work with a designer to bring your creative vision to life. Then, send those designs – Sketch files, PSDs, Figma links or whatever your design tool of choice is to a developer. The developer will then build HubSpot templates out of them. They usually cost more than a template from the marketplace, but again it depends on the nature of the design.
You can migrate your existing site to HubSpot. HubSpot has a migration team that moves websites to HubSpot when you sign up. All the data must be pulled from the old database and recreated in your new HubSpot site. The migration service works like most migration services. 70-80 percent of the work will be done, but then you’ll probably need to dot the I's and cross the t’s on your own or with a developer to get it across the finish line. Also, HubSpot’s migrations team won’t take on very large sites or ones with a lot of interactive features. If you choose to have a third-party developer migrate your website then they’ll use your existing site as the ‘design’ to follow when coding modules and building out your templates. Regardless of your old website’s platform, the content is converted into HubSpot modules for each content section on each page.
As we mentioned, not all site elements can be migrated by HubSpot’s migration utility. Here are the elements that can’t be recreated.
Are you seeing a pattern here? Functionality, hours involved, and cost all are directly proportional to each other.
And, if your website demands those complex functionalities, you know it’s worth the investment.
How is the Cost of a HubSpot Website Development Project Structured?
Some HubSpot development agencies charge a fixed price for the whole project. They divide the total cost into milestones or stages such as…
They ask for 25% or 20% upfront before starting the project, then the pending payment once they complete 75% of the project and then 100% payment during the delivery time.
They’ll charge you a flat fee to build. In many cases, they’ll follow a value-based pricing model. That means you’ll pay for their expertise vs. their time. Or at least that’s how they’ll pitch it to you.
Many HubSpot developers work on a more traditional hourly basis. They don’t wait for a milestone to get completed and get paid regularly as they put in the time. The client gets reports on a regular basis on the work done in the designated billing hours.
Types of HubSpot Web Developers With Different Structure
If you choose to hire freelancer HubSpot developers, you will have to manage them separately. In this scenario, you can cut your costs. However, the downside here is you will be managing them and if you hire a project manager, it will add more costs to the project. You’ll need to collect separate reports, set different deadlines for them, and setup different communication channels for proper flow. Then, you’ll have to test and do quality control cycles on your own because it’s hard for a developer to catch their own issues. If you can handle this legwork then freelancers might be a good route because they tend to cost less.
A HubSpot Development Agency
By contacting a web development agency, you get everything under one roof. The designers, developers, and a dedicated project manager. You communicate with the manager for all the queries, deliverables and reports. However, web developers from any vanilla dev agency might not have the expertise of the HubSpot Platform. However, there is a fast-growing community of development agencies specializing in HubSpot.
A Fellow HubSpot Agency Partner
Hiring in your ecosystem is always beneficial as not just working in a similar industry but working under the same domain has its perks. You get the benefit of working with a dedicated agency comprising of web developers, project coordinators, and managers. In addition to that, the team’s skills and expertise in HubSpot development is exactly what you need. However, you’re hiring your competition in ways.