An e-commerce client was utilizing both NetSuite and HubSpot to manage their business operations. However, these platforms operated independently, creating inefficiencies in their order and customer management processes.
The client approached Computan with the following needs:
Synchronize order data from NetSuite to HubSpot.
Automatically create or update HubSpot contacts based on the email address associated with each new order in NetSuite.
Ensure real-time or near-real-time syncing to support marketing and customer service initiatives.
NetSuite and HubSpot offer native integration, but that fall short:
Limited flexibility: The native tools did not allow for the level of customization the client required, especially around associating orders with specific contacts via email.
Middleware requirement: A custom solution was necessary to bridge the gap and ensure smooth communication between NetSuite and HubSpot based on client-specific criteria.
Computan's integration experts designed and implemented a custom middleware solution to address the client's needs:
Middleware Development: Built using Laravel, the middleware acts as a bridge between NetSuite and HubSpot.
Webhook Management: Every time an order is created in NetSuite, a webhook is triggered and sent to the middleware.
Smart Sync Logic: The middleware evaluates incoming webhooks and, based on the email associated with the order, either creates a new contact or updates an existing one in HubSpot.
The custom integration delivered significant improvements:
Seamless order-to-contact syncing between NetSuite and HubSpot.
Increased data accuracy in HubSpot, ensuring the marketing and sales teams always had up-to-date customer information.
Real-time operational efficiency, empowering the client to react faster to customer orders.
Integration Developer: Tameem Ahmed, Usman Akhtar
Team Lead: Huzaifa Ahmad, Zeeshan Ibrar
