Last year, HubSpot announced that it was partnering with Shopify. This was an exciting announcement, as the integration of Shopify and HubSpot means that your ecommerce data can now be seamlessly connected with your marketing software.
What you can do with Shopify and HubSpot
Now that Shopify is one of the newest HubSpot integrations, there are helpful things you are now able to do to target the right audience for your company. You can sync merchant sales from Shopify into HubSpot. This means that your online store customers can be added as contacts. You can also segment users based on order history and use those segmented lists for marketing strategies. Users can also now use pre-built workflows specific to ecommerce. A new ecommerce reporting dashboard can also help collect useful data.
Personalize your Marketing
As a HubSpot support partner, Shopify now allows you to personalize your marketing. ECommerce is a highly competitive industry. It is important to implement marketing best practices to stay ahead of the competition. One way to personalize your marketing efforts is to keep track of abandoned carts. You know that they like a certain item so you can send a personalized marketing message to encourage them to shop. This is just one of many ways that Shopify web development services and HubSpot can work together to provide a great customer experience. You can also welcome new customers with an on-boarding email to make their experience more personal.
Find a Development Team Familiar with Shopify and HubSpot
The integration of Shopify and HubSpot allows for endless ecommerce marketing opportunities. It’s important to get someone familiar with these platforms on your side. By using these platforms at their highest potential, you can get ahead of your competition. If you want to take advantage of this integration for your ecommerce site, contact us for a quote.