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The top 5 benefits of Magento that businesses enjoy

Posted by Mariana Morales


Businesses need to have their products and services available for consumption and sale online, it's the way that commerce is growing. As a result, there are a number of different ecommerce platforms for businesses to choose from. One option that many businesses are increasingly looking into is Magento. Magento offers a lot of flexibility and hundreds of options to suit a range of businesses.

You may be wondering, what are the benefits of Magento? We put together a list of the top 5 things that businesses enjoy about using Magento’s platform


Easy Marketing

Magento is easy to work with and has a user friendly design. You don’t have to be a marketing or coding expert to understand their platform and use their marketing functions. The platform offers marketing tools which allow promotional prices to be set easily.

Magento also supports SEO friendly rewriting options, and gives users full control over URLs, meta data (for products and categories separately), and descriptions to input keywords and improve the sites SEO ranking.


Flexibility on Platform

Magento understands businesses aren’t one solution fits all, and offers a great deal within their platform to address that. You can customize the site based on size of your company, requirements for your business, and the budget you have for your online store.

There are also a number of templates and themes to choose from, with add-on features and apps to customize your online store to meet your online store’s needs.


Ability To Code

One thing that has businesses loving Magento is the ability to integrate the core coding of their site with third party coding. Changing the coding to customize the site is not as complex as other platforms, making it more appealing to businesses.


Managing Your Store Is Easier

Another one of the benefits of Magento is that the store is easier to manage while online from an administration standpoint. Magento provides businesses with a detailed report of the website performance, and gives information about what is in demand in their store, what is selling well, what is out of stock, and potential new product availability.

This information allows for businesses to plan sales and promotions much more strategically. It also means that businesses can be slightly more hands off, having their ecommerce platform automate the reporting process for them.


User Experience Integral To Design

Magento is made for to be user friendly, which means all of their features and modules are easy to use. Product uploading and browsing is simple, allowing for multiple images of a product to be displayed and zooming compatibility easily turned on or off.

Shipping is also straightforward and simplified, allowing users to add multiple shipping addresses in one order, multiple shipments to one address, or selecting free shipping. Magento also supports efficient single page checkout and guest checkout options, and supports a number of payment options making it easy to test during the development stage. The checkout allows you to choose from several options:

  • Cheque
  • Money order
  • Bank transfer
  • Cash on delivery
  • Credit/debit.


Invest In Magento Website Development Services

These are all incredible benefits to businesses looking to build up their ecommerce platform. If you’re interested in selling online and think Magento may be the platform you wish to use, consider investing in Magento website development services. While the platform is user friendly, investing in development services will ensure that your store gets built properly and quickly. This way your business can get online and you can begin selling quickly.

choosing an ecommerce platform

Mariana Morales

Written by Mariana Morales

Mariana's a internet marketing enthusiast and a blogger. She loves Digital Marketing tendencies.