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What are the benefits of Magento over other ecommerce softwares?

Posted by Mariana Morales

Website Development, Ecommerce

Magento is one of the most widely used ecommerce software solutions because it's one of the most flexible platforms available to businesses who want to sell online.

If you own a business and are not selling your products in the digital space you are missing a serious revenue stream. Ecommerce software platforms like Magento offer you a online space to build your website and shop and easily process online payments.

If you've narrowed your providers search to Magento, here are some of the benefits of Magento that you will enjoy.


What are the benefits of Magento

Excellent search engine optimization opportunities

The Magento platform is completely search engine friendly. It provides customers with built in auto-generated Google site map functionality and the ability to include meta-information across all products, categories and content categories. The reporting feature is integrated with Google Analytics and provides users with a search terms report.

Feature rich software

Magento provides it's user with a large collection of useful features, templates and extensions. They are features that create a better user experience which in turn increases sales. Think product comparisons, wish lists, product catalogues, sales codes, cross-selling functionality, product bundling. Other features like the Newsletter and CMS offer increased functionality to back-end users.

Open source software and integrations

Because Magento is an open source platform, it offers a flexible, more secure and cheaper software for developers. There are many developers across North America who are experienced in Magento and who contribute to development forums/blogs etc. that will help you to navigate any issues you are experiencing with your site.

There are also hundreds of integrations accessible through Magento. The largest software providers in the world have built integrations that help connect the softwares and make the user experience better. Think PayPal, MailChimp, QuickBooks, Google Analytics and Google Shopping Feed.


Finding a Magento Website Development Services Provider

Though you can build a website on the platform yourself, to get it right from day one you should hire a ecommerce developer. This way all of your bases are covered. Not only do you have a website that functions well and is properly configured, you have a team member who can answer any questions you may have about the software.


If you choose to build your online shop on Magento you are choosing a flexible ecommerce software solution that some of the worlds biggest brands trust. If you want to learn more about what a ecommerce site built on Magento may look like, connect with us below.

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Mariana Morales

Written by Mariana Morales

Mariana's a internet marketing enthusiast and a blogger. She loves Digital Marketing tendencies.